chi3ar شعار
Moroccan Darija · noun
“chi3ar” (شعار) is a noun in Moroccan Darija meaning slogan.
Meanings
- slogan
- logo, emblem
- motto
Usage
Chi3ar means a slogan, for example that of a demonstration, a campaign or an advertisement. By extension, it also means the logo or emblem of a team, brand or institution. It belongs to a rather formal register, close to Standard Arabic, but it is well understood and used in speech. In informal language, the French word "logo" is often heard instead for the visual sense. The plural is chi3arat. Supporters readily talk about their club's chi3ar.
Example
هادا هو شعار الفريق ديالنا
hada howa chi3ar lfari9 dyalna
“This is our team's emblem.”
Forms
| plural | chi3arat |
|---|
Forms as recorded in DODa, in its spelling.
How to write it in Latin letters
In Arabizi, Darija written in Latin letters, you will find “chi3ar” but also “chi3aar” and “shi3ar”. No spelling is official: people write the sounds as they hear them.
Digits stand in for Arabic letters that have no Latin equivalent: 3 is ayn (ع), a voiced sound from deep in the throat with no English equivalent.