ishhar اشهار

Algerian Darja · noun

“ishhar” (اشهار) is a noun in Algerian Darja meaning advertisement, advert.

Meanings

1. advertisement, advert
2. commercial break on television

Usage

Ichhar is the common word in Algeria for advertising, whether on television, radio or the internet. It is used both in speech and in writing, notably during Ramadan, when ad breaks are plentiful. One says "dar ichhar" (to make an ad) or "ichhar ta3" followed by the brand. The plural ichharat is used to talk about commercial breaks in general. The French word "pub" is also very common in conversation, often alternating with ichhar.

How to write it in Latin letters

In Arabizi, Darija written in Latin letters, it is written “ishhar”. No spelling is official: people write the sounds as they hear them.

Type “ishhar” on the Arabic keyboard

In Moroccan Darija

Spelt the same way in Arabic, the word also exists in Moroccan Darija, where it means “advertisement, ad”; “promotion, publicity for something”: ich8ar in Moroccan.

In Tunisian Derja

Spelt the same way in Arabic, the word also exists in Tunisian Derja, where it means “advertisement, ad”; “public announcement”: ishhar in Tunisian.

How to say “advertisement” in Moroccan, Algerian and Tunisian