ishhar اشهار

Tunisian Derja · noun

“ishhar” (اشهار) is a noun in Tunisian Derja meaning advertisement, ad.

Meanings

1. advertisement, ad
2. public announcement

Usage

Ichhar is the usual term in Tunisia for advertising: TV spots, posters, social media ads. It is of Standard Arabic origin but very common in speech. It competes with the loanword "pub", frequent among young people. The plural is ichharat. People say "3mal ichhar" for "to advertise" and "wakalet ichhar" for an advertising agency. In an administrative context, ichhar also means the official publication of a document, such as a legal notice.

Example

How to write it in Latin letters

In Arabizi, Darija written in Latin letters, you will find “ishhar” but also “eshhar”. No spelling is official: people write the sounds as they hear them.

Type “ishhar” on the Arabic keyboard

In Moroccan Darija

Spelt the same way in Arabic, the word also exists in Moroccan Darija, where it means “advertisement, ad”; “promotion, publicity for something”: ich8ar in Moroccan.

In Algerian Darja

Spelt the same way in Arabic, the word also exists in Algerian Darja, where it means “advertisement, advert”; “commercial break on television”: ishhar in Algerian.

How to say “advertisement” in Moroccan, Algerian and Tunisian