ich8ar إشهار

Moroccan Darija · noun

“ich8ar” (إشهار) is a noun in Moroccan Darija meaning advertisement, ad.

Meanings

1. advertisement, ad
2. promotion, publicity for something

Usage

Ichhar, borrowed from Standard Arabic, means an advertisement on television, on the radio, online or on a billboard. It is a masculine noun, often used with the article: l-ichhar. Its plural is ichharat. It belongs rather to the register of the media and writing. In everyday conversation, many Moroccans more readily say lpub or lpublicité, borrowed from French. It is also found in phrases like dar lih ichhar, "he gave him publicity".

Example

How to write it in Latin letters

In Arabizi, Darija written in Latin letters, you will find “ich8ar” but also “ishhar”. No spelling is official: people write the sounds as they hear them.

Digits stand in for Arabic letters that have no Latin equivalent: 8 is light ha (ه) or ghayn (غ), depending on the writer.

Type “ich8ar” on the Arabic keyboard

In Algerian Darja

Spelt the same way in Arabic, the word also exists in Algerian Darja, where it means “advertisement, advert”; “commercial break on television”: ishhar in Algerian.

In Tunisian Derja

Spelt the same way in Arabic, the word also exists in Tunisian Derja, where it means “advertisement, ad”; “public announcement”: ishhar in Tunisian.

How to say “advertisement” in Moroccan, Algerian and Tunisian